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The wrong Floor

The Wrong floor

TITLE  The Wrong floor
CLIENT   Marc Hamill
DESIGN  DVD
DATE   02/05/14
REGION  UK

An indie grindhouse film meets brit gangster flick. Actually filmed and set in my old hometown of Leicester.

They wanted a montage style design for that grindhouse vibe but with more of a 80s retro styling. So I played around with a strong use of colour for this design to provide that 80s vibe, as well as bold textures in the background (paint washes) and spray paint stippling to enable me to integrate the action scenes more seamlessly next to the characters, blending elements like the Spanish villa and the science lab next to these bold characters, which allows the story elements to be more clearly outlined and breaks things up more visually than just a large pile of actors or heads like you can sometimes in montage designs.

The heavy purple and cyan’s of the illustration where then contrasted with the use of green for the title design to allow that to jump out more amongst all the crazy action going which surrounding it.

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