Another Ti West film I worked on Produced by Eli Roth. This film required a slightly different approach to the design to reflect the films documentary style.
I did a few conceptual design treatments for this one, all very different in approach and quite a few photo based treatments, in the end this was the favoured route. For this design I wanted to convey a more serious gritty documentary vibe. to capture the tone of the film, using a simple striking image, minimal colours and bold text. The grunge quality then reflects the films unnerving dark atmosphere.
When exploring an iconic image to capture the mood, I was drawn to the visual of this ‘Father’ and his dark sunglasses, as it really captured a powerful cold expressionless detachment which I was then able I to play off by depicting a dark scene (in the glasses reflection) of the suffering of the communes followers. Hopefully setting up more questions than answers in this image to allowing the viewer to be draw into this story.