FILM POSTERS

The Heat

The Heat

TITLE  The Heat
CLIENT   Mondo
DESIGN  Poster
DATE   24/06/13
REGION  America

The Heat was an exciting job, my first time working with Mondo and also getting to work with The Feig, Sandra Bullock and Melissa McCarthy. The rough brief was to create a poster homage to 80s action movies. So I set to work creating the ultimate 80s action buddy cop visual i could, drawing out the humour in an explosion of over the top action. The big challenge on this came with trying to incorporate the sheer amount of characters requested into the design, 10 in all (including the cat!). It became quite an epic undertaking trying to build this sense of OTT action along side all the films character.

The main focus for the design was of course Bullock and McCarthy, two cops blowing away crime and depicting them in a way that is representative of there characters, Sandra being the straight laced FBI agent with her automatic and Melissa the loose cannon Boston cop wielding a magnum. It is a very intricate design with little touches, gangs fighting police, exploding cars and SWAT teams. Rojas being dropped from the top of the fire escape and adding Paul Feig in as the top SWAT team member and flying cats.

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