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The Modus Operandi

Modus Operandi

TITLE  Modus Operandi
CLIENT   Kino Lorber
DESIGN  DVD
DATE   14/12/11
REGION  Germany

Artwork for Frankie Latina’s Super 8 film ‘Modus Operandi’. Which stars Danny Trejo, Mark Borchardt. A homage to B-Movies of the 60’s and 70’s. This was always going to be a fun cheesy design to play around with!
 Colourful, packed with action, sex, guns, Planes, helicopters and boats.

They wanted to promote Danny Trejo but while he technically a sub-character so we couldn’t promote the film purely around him. The challenge was to make him central to the artwork but not the largest element. Randy Russell at the bottom is the main protagonist, not your typical looking lead so I did style him up with sunglasses and suit.
In a similar fashion I also up the look of the other two main characters Dallas Deacon and the sexy Black Liquorice. who i put in in a low cut gold lame jump suit.Colour-wise I went for a strong 70’s yellow, brown and orange palette. I wanted to capture classic retro tone with a super 8 packaging design for the frame complete the old Super 8 logo sticker.

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