A documentary about kustom kulture. The Directors wanted to have an illustrated movie poster design that wouldn’t be just a promotional DVD cover, it had to be a piece of art in its own right that the enthusiasts would want to hang in their studios, bars and garages and seeing all the photos of the poster hung up in these now I think I managed to achieve.
Each part of this design had to be selected to reference a different part within the kustom kulture scene which covers so many creative platforms. So I needed to depict everything from tattooing, to pin striping and of course the cars and bikes.
Straight away i liked the idea of having all the elements coming out of an old ford grill and then having the title design sitting in an engine surround with a car and bike bursting forth so that became the basic frame work of the design.Many iconic people where interviewed and I needed to select a central focus point so Tiffa Deleone (a classical pinup model) I felt would be the best choice to represent the aesthetic and style. I then brought in some select characters and finally Dirk and Jesper the directors at the bottom as they are characters and an integral part documentaries journey.