DUDE APPAREL

Welcome to Dude Apparel an all-new clothing label from artist Tom Hodge aka The Dude Designs.

As The Dude Designs, Tom created a cult name as the leading figure in the resurgence of the ‘old schoolposter art aesthetic behind such films as Hobo With a shotgunSavage Streets, The InnkeepersThey LiveWolfcop 1&2The Other side of the door, Joy, Spy and The Heat.

Tom’s passion for retro film art and VHS also combined in his best selling book VHS: Video cover art, which was the first book to take a look at the lost art of the home video boom in the 80s and 90s.

Through Dude Apparel Tom is now able to bring his unique visual aesthetic and stylistic approach to the world of clothing. Creating pop culture inspired conceptual collections as a new voice in the world of t-shirt artapparel, accessories and homeware

SELECTED ITEMS

VIDEO HITS STANDARD WOMEN’S TANK
Standard Women's Tank
FROM £23.00

HCS VIDEO STAFF STANDARD SWEATSHIRT
Single Sided, Unisex Crewneck
FROM £26.68

KUNG FU VEST
Limited Edition 150
FROM £23.00

DUDE APPAREL

Welcome to Dude Apparel an all-new clothing label from artist Tom Hodge aka The Dude Designs.

As The Dude Designs, Tom created a cult name as the leading figure in the resurgence of the ‘old schoolposter art aesthetic behind such films as Hobo With a shotgunSavage Streets, The InnkeepersThey LiveWolfcop 1&2The Other side of the door, Joy, Spy and The Heat.

Tom’s passion for retro film art and VHS also combined in his best selling book VHS: Video cover art, which was the first book to take a look at the lost art of the home video boom in the 80s and 90s.

Through Dude Apparel Tom is now able to bring his unique visual aesthetic and stylistic approach to the world of clothing. Creating pop culture inspired conceptual collections as a new voice in the world of t-shirt artapparel, accessories and homeware

SELECTED ITEMS

S&R VIDEO STAFF STANDARD SWEATSHIRT
Single Sided, Unisex Crewneck
FROM £26.68

VIDEO HITS STAFF STANDARD TEE
Unisex Short-Sleeve
FROM £23.00

NINJA HOODIE
Limited Edition 200
FROM £36.80

VIDEO HITS STAFF PREMIUM TEE
Double Sided, Unisex Short-Sleeve
FROM £29.44