DR Pepper

TITLE   DR Pepper Advert
CLIENT    Deutsch
DESIGN   Advertisement
DATE    28/12/17
REGION   America

I was commissioned by L.A. Advertising agency Deutsch to produce artwork for a Dr. Pepper Advertisement to go in ESPN magazine for the college National Championship season. They wanted something with a cinematic poster feel.

The original concept I worked on revolved around the characters for the TV advertising campaign with Larry Culpepper and friends. (I have a great unused concept for that) However there was a big creative U-Turn and Dr Pepper wanted to go for a more generic football feel to the advert.

In this final artwork it focuses more on elements like the trophy, fans, Marching band, cheerleaders and football players, along with product shots, to create a visual explosion of football fandom.