• Title:
    Savage Streets
  • Client:
    Arrow Video
  • Design:
    DVD / BluRay Cover
  • Date:
    25.03.11
  • Region:
    UK
Savage streets was a great design to work on as i got to give it that real 80’s video cover vibe mixed with the classic action poster montage structure and inject a little something different to the design as there had already been about 6 totally different posters, video covers and DVD covers designed for Savage streets it in the past.

Watching the film there was one (or two) BIG things that jumped out at me! I have never seen such an indulgent use of breast in a film since an episode of Benny Hill! from Linda Blair bouncing down the street in the intro, to the gym class work out, to the shower fight scene…. i could go on! (im never going to be able to watch the exorcist the
same again!!!). So wanted it to have an 80’s action film meets tacky 80’s porn vibe. Which i reflected in the colour scheme, Linda ‘glamour’ baby doll pout porn hair pose… I admit it may be a bit heavy on the sex but i felt that this was a big part of the film and an avenue for the design which hadn’t really been explored so blatantly before in the other poster/cover treatments, so it was a different approach which would allow me to bring something alternative to cover.

I also really enjoyed playing about with the type giving it a new title treatment and getting that quintessential VHS style to it… ahh a rough script with a flat colour drop shadow… nothing says video box art better.